We all know, or should know, that writing subject lines is hard work. Just a few little words can make or break the success of your email marketing campaign. And not just by impacting your open rates. What goes in that little box can affect your deliverability too.
Even if you’re diligent about avoiding words like Viagra in your subject line, you can trigger spam filters with little things you probably didn’t even think of, like punctuation.
What’s a smart email marketer to do? Have no fear, here’s a great little tool that any email marketer can use to check an email subject line for spamminess: http://www.localnews.biz/subjectline/validatesubjectline.asp.
Just type in your subject line and the tool will check for word usage, capitalization, punctuation, numbers, length and more. It only takes a minute and might save you a bundle in lost revenue from your next email marketing campaign by making sure you don’t negatively impact your deliverability!
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