There are plenty of places online to find information whether you’re researching email marketing and design, email service providers or organic baby blankets. (Yes, it’s a stretch to imagine someone thinking beyond email marketing, but I did it!)
That means when you’re working to build up your in-house email list, your competition isn’t just a crowded inbox, nor is it list fatigue, or a growing distrust of email marketing in general, or…you get the picture.
It means you have competition for those subscribers from other email marketers too. If ClickMail Marketing offers potential subscribers an email newsletter on business-to-business email marketing strategies, chances are some other email marketing agency is already offering a similar email newsletter.
That brings us back to a recurring theme in this email marketing blog: content. Content is what gets people to sign up for your email newsletters, it’s what makes them anticipate your e-newsletters, and it’s what keeps them subscribed to your email newsletters.
Offer better content than your competitor and over time you will win the subscribers…and the forwards and viral marketing too, if your email newsletter content is really good.
And there’s another benefit to making sure your email marketing content is better than your competition’s: Post your e-newsletter content on your Web site in an archive and you’ll win searches too, as potential subscribers who haven’t maybe haven’t even heard of you use search engines to look for information…and find you! And then subscribe to your email newsletter.
Offer the best content, be the resource they rely on the most, and you’ll win trust, subscribers and even searches. And that all adds up to better email marketing ROI.
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