About the blogger, Marco Marini: Marco is Vice President, Marketing & Operations for ClickMail Marketing. Marco has worked in high tech for more than 15 years. He was previously Director of Demand Generation at CyberSource Corporation, a leading eCommerce payment provider. He has also served in key marketing positions at eHealthInsurance, DoveBid and IBM Canada. At ClickMail, Marco is responsible for messaging and positioning, advertising, PR, customer communications and, of course, blogging.
About ClickMail Marketing: ClickMail helps clients maximize ROI from their email marketing by staying on top of all the moving parts that make up email, from deliverability issues to content to landing pages…even integration with CRM systems. ClickMail is vendor agnostic, meaning we represent several different email service providers (ESPs), so we can recommend the one that is the best fit based on needs. The ClickMail approach is very consultative, and this blog is one more way for us to help educate marketers on a range of topics big and small…that all add up to a make a big difference in the effectiveness of email marketing. Learn more about ClickMail at www.clickmailmarketing.com.
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