Last time we covered the importance of your digital reputation for deliverability and therefore email marketing ROI. This time, we cover what determines that reputation in the first place.
As we said last time, ISPs are relying more and more on a marketer’s reputation when deciding which emails to let through. Why do you care what the ISPs think? Because they stand between you and your prospects and customers. They are the gatekeepers that let your email pass…or stop it in its tracks.
According to Pivotal Veracity, ISPs look at the following when determining your reputation:
- Complaint rates
- Unknown user rates
- Identity stability
- Volume
- Third-party assessments
You don’t have to live in the dark, however, firing off your email marketing campaigns without knowing if you’re considered a goodie or a baddie. There are a variety of ways to find out what your reputation is and how you fix it. To get you started, here are two great online tools you can use to make sure you’ve got your bases covered:
